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GameAccount and Incredible Technologies launch MEDUSA: THE QUEST OF PERSEUS™ online

London & Dublin | 26 August, 2015

ise:game | lse:game

GameAccount Network plc (“GameAccount Network” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the online launch of Incredible Technologies, Inc. ‘Medusa: The Quest of Perseus’ (“Medusa” or “the Game”) for Simulated Gaming™ in the United States.

Incredible Technologies (IT) is a Chicago, IL based developer of Class-III slot machines licensed in 17 U.S. states, Asia and Latin America. IT has been working with GameAccount since 2013 to bring their unique Class III slot machine experiences to life, online, for both Simulated Gaming™ and regulated real money Internet gaming in New Jersey and Europe’s regulated markets.

Highlights

Seventh game theme delivered online by GameAccount for fast-growing US casino equipment manufacturer Incredible Technologies
Medusa attracted 95% more spins than Incredible Technologies prior theme ‘Robin Hood: Riches of Sherwood Forest’, within 72 hours of launch and over 500% more bets than the average of the six Incredible Technologies games launched by GameAccount prior to Medusa
Innovative display and software rendering techniques employed by GameAccount delivering a high quality facsimile of the original Incredible Technologies machine-based 3D slot gaming experience
Incredible Technologies games now ranking among the most-played of all casino equipment manufacturers present on the Simulated Gaming™ virtual slot floor
Incredible Technologies games’ growing popularity online with casino patrons is proving to support Incredible Technologies’ land-based gaming machine sales in selected US casino markets
Medusa has already engaged tens of thousands of reward-card-holding casino patrons located across the United States, online, making it the most-successful online slot launch for Simulated Gaming™ in 2015 to date
Within the first 72hours following launch online, reward-card-holding US casino patrons spent 50% more time-on-device playing ‘Medusa: The Quest of Perseus’ than online players who were not reward card holders, proving the Game theme’s appeal to US casino patrons and raising the Game’s profile dramatically among end user casino patrons and increasing demand for the same gaming machine on-property among slot floor managers
Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments
Proves the capability of GameAccount to deliver authentic, high quality renditions of complex, asset-rich Class III machine slots online to further boost player engagement for both Simulated Gaming™ and regulated real money Internet gaming in selected markets
Launch of ‘Medusa: The Quest of Perseus’ for real money Internet gaming in New Jersey anticipated in Fall 2015

FAQ’s about GameAccount Network’s Simulated Gaming™

Launched in the US by GameAccount Network in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook
Supported by 32 months of operating data across three (3) major US casino’s deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online
US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property

Tom O’Halleran, Product Director of GameAccount Network commented:

“Incredible Technologies have a unique approach to slot design with games that have visually rich experiences and interactive bonus features that can then be leveraged online, particularly onto mobile Internet gaming devices like smartphones and tablets. When brought to life online, the richer audio visual experience engages with a wider mass-market online player demographic, as we have seen with games like ‘Crazy Money’ and ‘King of Bling’ being favourites of players from the age of 24 all the way up to 101.”

Dan Schrementi, VP, Gaming Sales & Marketing at Incredible Technologies commented:

“GameAccount has been a successful partner for IT. We design games that are exciting and different with robust mathematical features and GameAccount has proven the ability to deliver a matching experience online. As GameAccount’s online casino markets continue to overlap with our ever-growing land based footprint, the reach is driving new player demand across markets. We’re excited to be bringing Medusa: The Quest of Perseus online with GameAccount – it’s a proven land based title with a unique experience for the online demographic. We look forward to more successful launches soon.”

GameAccount Network
Dermot Smurfit
Chief Executive Officer
+44 (0) 20 7292 626
[email protected]

FTI Consulting
Mark Kenny/Jonathan Neilan
+353 1 6633686
[email protected]

Davy
John Frain / Roland French
+353 1 679 6363

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